What Is Instagram Reels 2021, How To Get Instagram Reels & How To Use It? Best Guide

what-is-instagram-reels

We’re introducing Instagram Reels today: a new way on Instagram to record 15 to 30-second clips set to music and create and discover short, entertaining videos.

Reels invites you to make fun videos for your friends or anyone on Instagram to share. Record and edit audio, effects, and new interactive tools for 15 second multi-clip images. On Feed, you can share reels with your followers and, if you have a public account, make them accessible through a new space in Explore for the broader Instagram community. Reels in Explore gives everyone on Instagram the ability to become a producer and meet new audiences on a global scale.

You’ve probably seen the new tab take center stage on the new Instagram navigation bar if Reels looks a little familiar. And, almost everyone is comparing TikTok to Instagram Reels!

So what are Instagram Reels and how do you use them in your plan for marketing? In our Ultimate Guide to Instagram Reels, find out what you need to know:

What is youtube shorts? YouTube has launched YouTube Shorts, a new short-form video service. Instagram reels is like youtube shorts. YouTube Shorts lets users make videos that are 60 seconds or less in length. Though Instagram Reels allows users to build up to 30-second videos only.

What is Instagram Reels?

A brand new way to create fun and engaging video content is Instagram Reels. The new video function for Instagram is available in the United States and in 50 other countries. what is instagram reels

Instagram users can capture and edit 15 to 30-second video clips set to music together, similar to TikTok, and post them on a user’s profile with their Stories, Explore Feed, and the latest Reels tab.

You will now find Instagram Reels at the forefront of Instagram with the newest app update, taking center stage in the new main navigation bar. This is a big improvement in the app and a massive drive for users to browse Reels more often and upload them.

Instagram described the Reels tab as a “place to watch short, fun videos, and helps your Reels be discovered on a larger, global stage by new audiences” in a series of Instagram Stories from the @creators account.

On the Reels page, you’ll see reels from famous and trending accounts on Instagram instead of just seeing reels from accounts you follow as you scroll.

“According to Instagram, “The tab will provide a profoundly immersive Reels auto-play video experience, with an innovative entry point that opens directly to the Reels camera. what is instagram reels

On top to see Reels on the new Reels tab, on the Explore page, you can also discover Reels.

A brand new way to create fun and engaging video content is Instagram Reels. The new video function for Instagram is available in the United States and in 50 other countries. what is instagram reels

Instagram users can capture and edit 15 to 30-second video clips set to music together, similar to TikTok, and post them on a user’s profile with their Stories, Explore Feed, and the latest Reels tab.

You will now find Instagram Reels at the forefront of Instagram with the newest app update, taking center stage in the new main navigation bar. This is a big improvement in the app and a massive drive for users to browse Reels more often and upload them.

Instagram described the Reels tab as a “place to watch short, fun videos, and helps your Reels be discovered on a larger, global stage by new audiences” in a series of Instagram Stories from the @creators account.

On the Reels page, you’ll see reels from famous and trending accounts on Instagram instead of just seeing reels from accounts you follow as you scroll.

With that audio, take a look at the other videos and see what’s out there. Taking motivation and jumping on a trend never hurts! Users may also pick music or use their own audio from a vast library.

Note: For all Instagram accounts, the Instagram Reels music feature does not work. what is instagram reels

If you find the music feature is not present in your account, don’t panic! There are ways around it that you can function. Either record your own music and audio or outside of Instagram Reels, you can edit your video.

There is a range of useful video editing resources to try on top of picking and adding tracks. A video clip trims and removes the feature, a video countdown timer, a speed adjustment option for your video, and a video effects library to choose from.

You may opt to record video clips on the spot or upload them from your camera roll while making a Reel. You can use drawing and text resources until you’re pleased with the clips and pick from a range of Instagram stickers.

How to Create Instagram Reels?

Instagram Reels can be accessed and built-in in 3 different ways: the home screen of Instagram, the Reels tab, or the camera of Instagram Stories.

Tap the camera on the top right to gain access through the Reels tab.

what is instagram reels

Tap the “+” at the top right of the Instagram home screen to enter it and scroll to the Reels tab at the bottom of the screen.

We’ll walk you through the steps by using the Instagram Stories camera menu to create an Instagram Reel.

Simply open the Instagram Stories camera to access it and find the Reels icon located either between the default Normal mode and Build mode or next to ‘Story’ in the bottom menu.

You can pick your audio from this screen by tapping the music icon: what is instagram reels

what is instagram reels

By pressing the play button, pick the speed of your video:

what is instagram reels

Decide how long you want your video to be by tapping 15 seconds on the left-hand side of the circle. If you click, shuffle for 15 seconds to 30 seconds.

what is instagram reels

You can choose how long your clips will be by clicking the stopwatch icon once you have agreed on your video length. There is a countdown until the recording begins when you set a timer. You can choose between a countdown of 3 seconds and 10 seconds.

Adjust the length of the countdown by clicking on the number next to ‘Countdown.’

what is instagram reels

You can scroll over to add effects or AR filters to your Instagram Reels footage, similar to Boomerang mode. You can opt to use any filters you have previously saved, or you can scroll to the end and select “Browse Effects.”

what is instagram reels

To capture footage, either hold down the record button or upload video footage from your camera roll.

By pressing and holding the record button, you can start and stop recording several times during your video, just like on TikTok.

what is instagram reels

Tap the back arrow to the right of the record button if you want to trim or remove any of the clips you’ve shot. Tap on an individual clip that you want to edit. Tap the scissors to trim and the trash to remove when you tap into the clip of your choosing.

You can use the drawing and text software until you’re pleased with the result and choose from a variety of Instagram stickers. what is instagram reels

You can edit the cover picture with a video thumbnail when it’s done or add a cover from your camera roll.

what is instagram reels

Time to share your masterpiece now! On your profile, you can share the Reel with your stories, Explore Feed, and the new Reels tab. what is instagram reels

On Instagram profiles, check out the new Instagram Reels page, where you’ll see your videos and drafts and where your followers will go to find all your released Reels.

what is instagram reels

Why is Instagram Launching Reels?

That’s no coincidence if you find most of the features sound really familiar. what is instagram reels

Reels may be considered a direct reaction to TikTok’s rising success, which has increased in popularity over the last 12 months. what is instagram reels

According to Adweek, in Q1 2020, TikTok created “the most downloads for any app ever in a quarter.”

And the core population of TikTok is rapidly shifting. Though once dominated by users of Gen-Z, Millennials now make up a greater share of the user base of TikTok than ever before, rendering the site a much more appealing advertising proposition.

The percentage of US-based TikTok users aged between 25-34 rose from 22.4% in January to 27.4% in April, according to recent Comscore data, while the 18-24-year-old bracket dropped from 41.1% to 35.3%.

So it’s no wonder that Instagram is making moves to replicate the most common features of TikTok, especially in areas where TikTok has not already accrued a strong foothold, such as Brazil.

This is actually not the first time Facebook, the parent company of Instagram, has sought to introduce a TikTok alternative. what is instagram reels

A short-form standalone app, Lasso, was previously released by Facebook, but it has yet to take off.

However, due to its prime positioning in the Instagram app and all of the visibility and familiarity that comes with it, Reels may have a far higher chance of success.

IGTV has found its placement as series-based material, where viewers with their favorite brands can turn in to each show. But it’s filling the void with high-quality content with Reels, which is still casual but has a longer shelf life than 24 hours. what is instagram reels

It’s a more dynamic and inventive chance to highlight your personality and brand more. what is instagram reels

There are now more than 1 billion active users on Instagram, and if we have learned anything from the launch of Instagram Posts, Instagram knows how to effectively reproduce a tried-and-tested format.

How to Use Instagram Reels For Business

A new way to develop your community and expand your reach on Instagram is Instagram Reels. It’s a fun and interactive way to share snippets with your audience that are viral (and creative!).

Instagram Reels is proving to be a place where, even in its early phases, both brands and developers can make waves. what is instagram reels

It might be worth giving Instagram Reels a try if you’re already using Instagram for your business. If something to go by is TikTok’s rise to prominence, it might be worth jumping into the action, and quickly!

In your marketing plan, here are six (6) ways that you can use Instagram Reels: what is instagram reels

How to Use Instagram Reels For Business #1: Build genuine content that resonates with your viewers.

As Instagram Stories entered the scene in 2016, few could have expected how successful the ephemeral fun and casual format would prove to be.

If there’s something to go from Instagram Posts, Reels could be much bigger. what is instagram reels

Instagram Reels are built to be fast and enjoyable and are packed full of special effects that make it seriously easy to create captivating and authentic content.

This provides organizations with a great chance to show a more human, less picture-perfect side, which can be great for developing genuine relationships and improving the community.

For other users, you don’t have to save your personality, because now you can expose it all on your Instagram. All your fans need to do is slide over to the new tab on Instagram Reels. what is instagram reels

And what would be even better? In doing so you can meet a whole new audience. Your Reels will appear on the Reels tab for users and just like that, they will be able to quickly tap the follow button.

How to Use Instagram Reels For Business #2: Share Educational content.

It’s a great place to start sharing educational content: send your followers your top 5 travel tips, teach them how to get the perfect image, or show them how to style a skirt in 5 ways.

How to Use Instagram Reels For Business #3: Highlight Goods.

For brands and companies looking to drive recognition and revenue from the site, Instagram Reels is a big opportunity. what is instagram reels

Especially because Reels are pushed out on both the Explore page and the new Reels tab on the main navigation bar, your content will be seen by users who do not follow you. This is big! what is instagram reels

And while we’re not sure how the Instagram Reels algorithm works yet it’s a good idea to let Instagram know what you’re talking about by using hashtags and clear captions. what is instagram reels

How to Use Instagram Reels For Business #4: Reuse Tik Tok videos.

Think about reusing them for Reels if you have published material on TikTok. As an example take ColourPop Cosmetics. It was an outstanding job for this brand to repost their TikTok videos on Reels.

You can either add a new form of content to your followers who have not used TikTok or help introduce your content to new audiences by reusing TikTok videos.

How to Use Instagram Reels For Business #5: Share behind-the-scenes content.

Content behind the scenes lets your Instagram fans know who you are and why you sell those items. It’s caring, it gains trust, and it creates relationships.

Take a look at the following two cases. During Covid-19, Fast and Food shared a moment of their workers preparing food for visitors, and Profit Cosmetics US created a reel to demonstrate how a day in their graphic designer’s life will be.

You can try some behind-the-scenes concepts:

  • Share how you select your product materials
  • Share the method of producing goods
  • Share the team’s day-to-day life
  • Share the story of your brand, how you came up with your business idea, and what you went through.

How to Use Instagram Reels For Business #6: Announce your sales.

To reveal your sales and exclusive offers, how about using Reels? This tip was applied successfully by IT Cosmetics US and Tarte Cosmetics, as they received a lot of engagement from users of Instagram.

Bonus Tip:

Stay true, and don’t turn your videos into explicit ads!

Think this way: many brands on TikTok have been popular because they often demonstrate their human side and give up being flawless, which is exactly what users of TikTok want to see. what is instagram reels

So in your reels, strive to preserve the same degree of authenticity. Focus not on the content of your videos, but on originality and enjoyment. It may be celebrating the uniqueness of workers or bringing through music and motion an ordinary feature of your brand to life. Doing this would lead to a high degree of interaction with your videos from Reels. what is instagram reels

5 Brands Successfully Using Instagram Reels

#1: Sephora France
#2: Louis Vuitton
#3: My Paris Portraits
#4: FastandFood
#5: Junesixtyfive what is instagram reels

Are You Ready To Try Instagram Reels?

It may be too soon to say that Instagram Reels, like its predecessor, Stories, will be good. But one thing for sure is that it gives you a better way of making more compelling content, knowing your fans deeper, and growing your Instagram reach. So, please check it out.

What's Next For Reels from Instagram?

The new video function for Instagram is now available in the United States and in 50 other countries. 

So what is Instagram Reels going to mean on Instagram for brands and companies? what is instagram reels

There were 150 million users when Instagram launched Instagram Stories in 2016. Today, just four years later, stories are used every day by over 500 million people. If this is any indication, it looks like there is a bright future ahead for Instagram Reels.

It’s a good idea to jump on Instagram Reels early while competition is still low particularly since the new Reels tab on the Instagram homepage gives Instagram extra prominence. what is instagram reels

Reels are now starting to be used by influencers and brands as a way to advertise goods, and we think this is just the beginning! It is likely that brands will jump on the chance to partner with influencers to build branded Instagram Reels, similar to TikTok, especially because Instagram has implemented branded content tags on Reels. what is instagram reels

This update is a way for Instagram to ensure that creators explicitly report branded content when they create, improve accountability, and make it easier to create, distribute, and amplify branded content for creators and brands.

Users may currently only use a selection of selected GIFs and stickers on their reels. But we should expect to see a range of Instagram Stories’ features released for Reels as more Instagram users get on Reels and send their feedback, such as shoppable stickers and swipe-up links.

Not only will it be a platform to share innovative content for brands and organizations, but it will also be an additional way for advertisers to push their products. We expect the advertising options will be very similar, similar to how advertisers can put ads between Instagram stories.

Another way for brands and organizations to better understand their Instagram audience could also be Instagram Reels. Currently, view count, likes, and comments are the only analytics available for Reels.

But we expect there to be in-depth analytics for Instagram Reels in the future, just like on TikTok and Instagram stories. what is instagram reels

There’s a creative opportunity waiting for you, whatever your brand or business.

What do you think Instagram Reels’ future will be? Put your valuable opinion in the comment box. what is instagram reels

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